When making an unsolicited marketing contact about Medicare Advantage or Part D plans, a Third-Party Marketing Organization (TPMO) must:
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Answer & full 3-part explanation (select an option above, or peek)
Why A is correct
CMS marketing rules require that TPMOs making unsolicited contacts — such as phone calls — identify themselves and disclose that they are not connected with or endorsed by the federal government or the Medicare program. This disclaimer prevents beneficiaries from mistaking a sales call for an official government outreach. Additional rules require call recording where applicable and prior consent for marketing contacts. The disclaimer is a core CMS compliance point for Medicare Advantage and Part D marketing. The same disclosure requirement applies to printed materials and websites, so beneficiaries can always distinguish official Medicare communications from commercial marketing.
Why the other options are wrong
- B) The TPMO must identify itself; concealing the organization's identity violates CMS marketing rules.
- C) Marketing calls cannot include a consultation fee; Medicare sales contacts are free to beneficiaries.
- D) TPMOs market MA and Part D products; the disclaimer rule is not limited to Medigap.
Memory hook
Government endorsement? No. TPMOs must say it loud: we are not the government.